Științe Economice și ale comunicării

THE ROLE OF THE ENERGY DIMENSION IN TOURISM SAFETY AND SECURITY

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

Security, having a multilateral character – as a state of the social system, a complex process, a function of the
state, etc. – reflects the level of satisfaction of the fundamental national interests of a country, as well as the actions
taken, on a single ideological basis, to promote those interests and defend them against aggression, dangers, threats
and risks of any kind. The tourism sector is an important economic sector globally and locally and offers real prospects for sustainable and inclusive economic growth. Safety is one of the most important criteria in supporting the
tourism industry. Diplomatic channels, negotiation, cooperation and exchange of experience have always been and
remain the most viable ways for a state to achieve its foreign policy objectives in relation to its domestic needs, especially for the Republic of Moldova with limited energy resources and infastructure still in the present.
Keywords: security, energy security, tourism, sustainable development, renewable resources, interests, cooperation, infrastructure.

DOI: https://doi.org/10.59295/sum11(3)2024_01

ASSURANCE FINANCING AND DEVELOPING ENTREPRENEURSHIP FROM THE STATE BUDGET

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

In the presented article, the author focuses on highlighting the concepts of financial insurance and financial
security by highlighting some theoretical approaches as fundamental elements in various processes, relations and
structures of the state through the financial insurance of all actors of an economy who are involved in various levels of financial relations among citizens, especially those citizens who form the entrepreneurial environment and
state institutions.
The fundamental aspect is focused on ensuring the financial sources from the state budget directed towards
domestic enterprises being for citizens who form the entrepreneurial environment a financial support in various
activities, which are oriented towards the development and strengthening of this environment and thereby strengthening the economic processes within the state.
Keywords: financial assurance, financial security, national projects, financial support, entrepreneurs, financing,
budget.

DOI: https://doi.org/10.59295/sum11(3)2024_02

PECULIARITIES OF CORPORATE CONTROL IN INSURANCE

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

Corporate control is one of the basic elements of effective corporate governance, the main purpose of which
is to serve the internal objectives of the company and its internal stakeholders. The purpose of corporate control
is to protect company assets by preventing errors and inappropriate actions by promoting policies, procedures
and technical safeguards. The stable operation of the insurance sector is of major importance for economic and
financial activity, which requires the creation of an internal control system within insurance companies capable of
ensuring compliance with the regulations in force and corporate governance norms. The purpose of the conducted
research was to present the particularities of internal corporate control within insurance companies. The objectives
of the research were to study the essence of internal corporate control, as well as highlight its particularities within
insurance companies.
Keywords: internal corporate control, audit, company, insurance, technology.

DOI: https://doi.org/10.59295/sum11(3)2024_03

FACTORS IMPACTING INVESTMENT DECISIONS IN ICT INDUSTRY

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The article analyzes the main factors influencing investors’ decisions on the advisability of investing capital in
companies in the information and communication technology industry. The present article’s relevance lies in identifying the main investment objectives that determine investment decisions in innovative sectors of the economy which
comprise security, growth and stable income and in identifying the most impacting factors on investment attraction
in the ICT industry in a number of developed and developing European countries, the main factors being: political
stability, legal environment, investments attraction policies; taxation; infrastructure development, level of country
digitalization, science and technology; workforce, competitiveness in terms of cost and productivity.
Keywords: investment decisions, factors impacting investments, company information and communication
technology.

DOI: https://doi.org/10.59295/sum11(3)2024_04a

CORRELATION OF THE CONCEPTS INNOVATIVE MARKETING AND MARKETING OF INNOVATIONS IN THE CONTEXT OF PROMOTION OF GOODS AND SERVICES

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

This article analyzes the relationship between the concepts of innovative marketing and marketing of innovations
with an emphasis on their impact on the effective promotion of goods and services. It was found that innovation
marketing and marketing of innovations are closely interrelated. Their relationship can be depicted as a form of
mixed approach. Innovation marketing serves as a fundamental strategic approach that lays the foundation for the
development and implementation of marketing strategies that are not limited to the area of innovation. On the other
hand, marketing of innovations acts as a more practical component aimed at promoting innovations and innovative
products on the market. This article presents a comparative analysis of these concepts, revealing their parallels, differences and synergistic aspects within the framework of promoting goods and services. The study highlights new
approaches and strategies that promote the effective use of innovation marketing and marketing of innovations for
advertising purposes.
Keywords: marketing, innovation, innovation marketing, marketing of innovations, product promotion, goods,
services.

DOI: https://doi.org/10.59295/sum11(3)2024_05

THE PARTICULARS OF USING MACHINE LEARNING TO DETECT BANKING FRAUD

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

Fraud remains a classic problem for the global banking industry, which has a general trend of permanent amplification and qualitative change. Along with this, modern banking is related to the use of an increasing volume of data
related to the activity of financial markets, banking institutions and their customers. In these conditions, the implementation of new artificial intelligence technologies and, in particular, machine learning, for the timely detection of
existing anomalies related to the potential existence of fraud, becomes relevant. Machine learning is about building
computer systems capable of learning from data and improving their performance over time. This article presents the
essence, basic features and benefits of machine learning, as well as the specifics of its application for the purpose of
combating bank fraud.
Keywords: machine learning, bank, customer, fraud, fighting, protection.

DOI: https://doi.org/10.59295/sum11(3)2024_06

RECENT GLOBAL MUTATIONS IN FOREIGN DIRECT INVESTMENT

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

Foreign direct investment (FDI) is a component of the global financial system and an important factor of economic development. The purpose of the conducted research was to present the recent global evolution of FDI.
The study was carried out on the basis of UNCTAD reports and examination of the views of experts in the field
addressed. The analysis carried out demonstrates the general downward trend in the level of FDI worldwide under
the impact of the global economic and financial crisis. During the last decade, there has been a shift in the main
share of FDI flows in developed economies towards developing ones. Also, noteworthy are the qualitative changes
in global FDI flows. The given article presents a synthetic picture of the world evolution of FDI, offering a generalized vision of the object of study.
Keywords: foreign direct investment, post-pandemic crisis, decline.

DOI: https://doi.org/10.59295/sum11(3)2024_07

ANALYTICAL PROCEDURE FOR DETERMINING THE MASS OF A PORTFOLIO OF BANK DEPOSITS, BASED ON THE STATISTICAL SYNTHESIS OF HISTORICAL DATA AT AN ESTABLISHED TIME INTERVAL

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

In the framework of this scientific research, an extensive analysis of the statistical and mathematical methods of
step-by-step determination of the mass of a portfolio of bank deposits will be carried out, having a wide spectrum of
historical data, which describe an evolution over time of the portfolio. This procedure includes several steps such as:
obtaining historical data and conditionally extracting deposits from databases using SQL scripts and replacing the
selected information in the Microsoft Excel environment to be analyzed later. Based on the data already statistically
and graphically processed, mathematical models and algorithms will be used to determine the mass of the deposit
portfolio, previously extracted from databases. Certainly, methods of automating the process detailed in this scientific
article will also be described.
Keywords: bank deposits, historical data, statistic analysis, portfolio mass, data automation.

DOI: https://doi.org/10.59295/sum11(3)2024_08

THE DEVELOPMENT OF ELECTRONIC COMMERCE IN THE REPUBLIC OF MOLDOVA

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The formulation of proposals for the development of e-commerce were carried out based on the research of this
process on the internal and external markets of the Republic of Moldova. In the article, general scientific methods of
research were used: the analysis, economic-statistical methods of research. The list of the used references is presented
in the end of the work. E-commerce is a sector of the economy that includes commercial and financial transactions,
business processes and other actions: advertising, sales, payment for goods. The main advantages of e-commerce
are: the reduction of costs, the expansion of the target audience and the reduction of the number of intermediaries.
The commercialization of goods through e-commerce platforms on the market of the Republic of Moldova registers
significant increases.
The article will explore the examination of the e-Commerce process in the international and local market, the
studying and elaboration of proposals for the improvement of e-Commerce in the republic.
Keywords: e-Commerce, online stores, online auctions, online payments, sales, advertising, commercial transaction.

DOI: https://doi.org/10.59295/sum11(3)2024_09

ANALYSIS OF CONSUMER BEHAVIOR OF TOURISM PRODUCTS

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The research of the tourism phenomenon reveals that its main characteristic is the orientation towards consumption. One of the purposes of such research is to identify the characteristics of the consumer’s behavior, which is particularly important for determining the type and frequency of accessing tourist products and services by consumers, the
formation of the tourist offer, the evaluation of the level of utility of the consumption of tourist products and services.
The purpose of the present study was to identify the characteristics of consumer behavior in the tourist services market according to several factors.
As the main research method, the online survey method was used in which 100 respondents participated. The questionnaire included questions aimed at identifying the following aspects: age category, social status, household size,
income, frequency of accessing tourist services, type of tourist products accessed, national affiliation of the tourist
products accessed and the level of utility recorded.
Keywords: behavior, consumer, preferences, tourism product, tourist services, utility, age, income.

DOI: https://doi.org/10.59295/sum11(3)2024_10

REDEFINING SUSTAINABLE DEVELOPMENT IN THE CONTEXT OF TRANSDISCIPLINARY PARADIGM

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The authors addressed the issue of defining sustainable development using a transdisciplinary approach, as well
as systemic, process-oriented, and synergetic approaches.
Sustainability must be analyzed and evaluated in the context of five crises and transitions: 1) geopolitical transition; 2) energy transition; 3) climate transition; 4) demographic and medical transition; 5) technological transition. In
this sense, we introduce the concept of multiple crises to reconfigure, in a transdisciplinary manner, the three aspects
of sustainable development: resilience, viability, and disaster/crisis. By understanding the dynamics of sustainability,
we can identify the types of strategies and ongoing development that could be implemented through technology, science, education, state regulations, and entrepreneurship. The concept of sustainable development, formulated by the
UN in the 1980s, is insufficient in providing a comprehensive solution for addressing more sustainable development
and ecological issues. Therefore, the authors propose a new perspective and approach to the concept through the
transdisciplinary paradigm.
Keywords: sustainable development, circular economy, polycrisis/permacrisis/metacrisis, non-resilient transitions, sustainable development dynamics matrix.

DOI : https://doi.org/10.59295/sum11(3)2024_11

EVALUAREA IMPACTULUI ANTREPRENORIATULUI SOCIAL

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The purpose of the article is to elucidate the main methodological and normative aspects in assessing the impact
of the activity of social enterprises in the Republic of Moldova.
The methodological approach is based on the PDCA quality management cycle and the role of the monitoring and
evaluation function in the managerial cycle of any activity.
Currently, in the Republic of Moldova, the social entrepreneurship activity is at the embryonic stage of development. Thus, in order to boost the development of this sector and achieve the desired economic and social impact, there is a need to increase the quality of managerial procedures both at the macro level – that of sectoral public policies,
and at the micro level – that of the management of social enterprises.
In the process of evaluating the impact of social entrepreneurship, the author relies not only on the economic and
social effects, but also on the principles of sustainable development.
Keywords: evaluation, impact, indicator, social entrepreneurship, development, policies, enterprise management,
principles.

DOI: https://doi.org/10.59295/sum11(3)2024_12

CURRENT ECONOMIC CRISIS IN THE REPUBLIC OF MOLDOVA: CHARACTERISTICS AND TRENDS

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The economic crisis represents a deep dysfunction in the activity of the mechanisms of an economy, which
can manifest itself at the national, regional and world level. The purpose of this article is to present the basic
characteristics of the current economic crisis in the Republic of Moldova. The research related to this article was
carried out by examining information from the reports of authorized institutions and official databases in order
to test the state of the economy of the Republic of Moldova, as well as the views of some experts on the topic
addressed.
As a result, it was found that currently, the economy of the Republic of Moldova is affected by a severe
economic crisis. The anti-crisis measures undertaken by the current government of the Republic of Moldova
have positive results. This article presents a synthesized, completed and specified picture of the current postpandemic crisis.
Keywords: economic crisis, economic problems, financial problems, crisis, post-pandemic crisis, anti-crisis
measures, government.

DOI: https://doi.org/10.59295/sum11(3)2024_13

ASPECTS CONCERNING THE FACTORIAL DIAGNOSTIC OF THE BREAKEVEN POINT

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The purpose of the article consists in applying breakeven point as a forecasting method to estimate the ability of
the entity to fully cover expenses in business start up or in day-to-day diagnostics, identifying influencing factors.
The calculation of the breakeven point shall be carried out in value and natural terms according to the heterogeneous
and homogeneous charcter of production, on the basis of the division of the expenditure into variable and constant.
The results allowed us to infer that at the entity the breakeven point in dynamics has an increasing trend. Thus, compared to the previous year , it increased by 14,7%, which proves an unfavorable situation. The security margin decreased
by 29,7%, and the reduction in operational profit is 26,0%, which signals that the entity is in an unstable situation.
Keywords: breakeven point, diagnostic, expenditures, factors, operational profit, diagnostics, security margin,
breakeven point.

DOI: https://doi.org/10.59295/sum11(3)2024_14

GOODWILL: CONCEPT, FEATURES AND ACCOUNTING TREATMENT

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The value of a company’s name, brand reputation, loyal customer base, solid customer service, good employee
relations, and proprietary technology represent aspects of goodwill. Goodwill arises when businesses are acquired
or merged. There are competing approaches among accountants to calculating goodwill. One reason for this is that
goodwill involves factoring in estimates of future cash flows and other considerations that are not known at the time
of the acquisition. In addition, the question arises: Should goodwill be recognized if the net assets of the acquired
entity are negative when the entity is acquired?
Keywords: intangible asset, positive goodwill, negative goodwill, commitment, cost goodwill, net assets, market
value.

DOI: https://doi.org/10.59295/sum11(3)2024_15

ACCOUNTING FOR FINANCING SOURCES THROUGH BUSINESS ANGELS AT THE START-UP STAGE OF INNOVATION PROJECTS

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The article aims to analyze a specific model for accounting financing sources via Business Angels in the early
stage of venture business development, particularly at the start-up phase of innovation projects. Utilizing an analytical research approach, methodologies based on theoretical, scientific, and empirical principles were employed,
encompassing analysis and synthesis of scientific literature, comparative analysis, observation, induction, and deduction to scrutinize primary and secondary regulations for legislative compliance. The study formulated a hypothesis,
justifying that accounting for financing sources through Business Angels in venture activity may entail peculiarities
inherent to risk activities, spanning from recording financing-related costs to economic operations via appropriate accounting formulas. The model’s originality stems from aligning the accounting of innovations with the development
stages and financing phases of innovation projects.
Keywords: accounting system, accounting formula, Business Angels, early stage, innovation projects, start-up,
venture capital.

DOI: https://doi.org/10.59295/sum11(3)2024_16

ARTIFICIAL INTELLIGENCE AS A KEY FACTOR IN ACHIEVING SUSTAINABLE BUSINESS DEVELOPMENT

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

In today’s world, business is undergoing significant transformations, and achieving sustainable development has
become a priority for companies. This article presents how artificial intelligence (AI) is becoming a key factor in
business sustainability. It explores its role in modern business, as well as the benefits and challenges of using AI for
sustainable development. Based on a comprehensive monographic study, the strengths and weaknesses of AI are
analyzed, highlighting the opportunities and threats it presents. The article also assesses the impact of AI on achieving
the 17 United Nations Sustainable Development Goals and provides successful examples of AI use in the context of
sustainability. The study confirms that the Sustainable Development Goals offer a framework for assessing progress
towards a more sustainable global economy.
Keywords: artificial intelligence, business processes, circular economy, information technology, sustainable
development goals, ecological sustainability, environment.

DOI: https://doi.org/10.59295/sum11(3)2024_17

ADVERTISING AGENCIES IN THE REPUBLIC OF MOLDOVA: CHALLENGES AND REALITIES

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

In recent years, advertising agencies have developed intensively in the Republic of Moldova as small and medium-sized businesses, which, being in close contact with media institutions in the country, allowed economic agents
to obtain advertising materials for the businesses they manage from the stage of designing the advertising product to
the stage of placing and distributing the advertising material by the host media institution to popularize the business
and, finally, to obtain more profits from the sales of services or products, depending on the specifics of the business.
However, the attitude of most economic agents towards advertising agencies is preconceived, of distrust towards
such organizations and which often does not correspond to reality. The material below aims to reveal some aspects
regarding the operation of advertising agencies in the Republic of Moldova and the reason why they are still viewed
with distrust.
Keywords: advertising, advertising agency, trust, professionalism, mass-media institution.

DOI: https://doi.org/10.59295/sum11(3)2024_18

PARTICIPATION OF DIASPORA REPRESENTATIVES IN CONTEXT OF PROFESSIONALIZATION LESSONS FOR JOURNALISTS: CHARACTERISTICS AND TRENDS

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The article refers to the development of the concept of professionalization lessons, with a focus on the contribution that the involvement of diaspora representatives can have in this kind of events and other activities organized for
students. For the most part, the article refers to graduates of the Faculty of Journalism and Communication Sciences,
of Moldova State University, involved in some newsrooms abroad and also experts in the field. These activities have
already become a tradition at the faculty and could contribute to building bridges, communication platforms, for the
exchange of good practices, for expertise and skills development. In the last 10 years, the number of these activities
has been constantly increasing. In this way, the experiences of the invited people are valued in the country of origin,
with the aim of knowledge transfer, having a diverse format: professionalization lessons, workshops, book launches,
trainings, etc.
Keywords: professionalization lessons, diaspora representatives, scientific diaspora, trainings, students, communication, Faculty of Journalism, Moldova State University.

DOI: https://doi.org/10.59295/sum11(3)2024_19

IDENTITY DISCOURSE - SUPPORT FOR OVERCOMING IDENTITY CONFUSION

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

In the context of Moldova’s reorientation towards the values of the multicultural European community, national
identity requires a new approach. Over the past two centuries, the identity discourse in the Prut-Dniester region has
been suppressed, with legitimization references distorted, falsified, and substituted. Consequently, the collective memory, a nation’s intangible treasure and backbone, remains damaged and mutilated in crucial segments. Even after
the disintegration of the Soviet empire and the establishment of the Republic of Moldova, identity uncertainty persists
among Romanians, the predominant population. The identity discourse has yet to be correctly perceived, understood
and at least accepted, if not assumed.
Through this study, focused on the identity discourse constantly promoted by Metropolitan Gurie, we propose
samples of analysis and formats of consensus platforms, elaborated based on his perpetuated discourse for the consolidation of the identity landmarks of Romanians in Bessarabia, which could be useful in the challenging geo-political
context currently faced by the country.
Keywords: epideictic discourse, identity discourse, identity confusion, Metropolitan Gurie’s work, identity
confusion, discursive strategies.

DOI: https://doi.org/10.59295/sum11(3)2024_20

STATE RESPONSES TO COUNTER DISINFORMATION IN USA, GREECE AND REPUBLIC OF MOLDOVA

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

In several countries, there are voices that ask for government to take steps to restrict information falseness, reduce
the news that misrepresent reality and restore people’s trust in media. In USA, legislation is introduced regarding political advertisement, public’s protection from deceptive practices and audience manipulation. Greece endeavors for
digital transformation across the spectrum of the public sector, which will promote to have eventually more valid and
transparent information flow. The Republic of Moldova is making legislation reforms to modernize its policies and
create a more stable environment that potentially brings her closer to the European reforms. In this article, we focus
on public policies against disinformation in three different countries including United States, Greece and Moldova.
Each state applies its own approach in order to deal with the problem.
Keywords: misinformation, public policies, communication, governance, disinformation, penalty.

DOI: https://doi.org/10.59295/sum11(3)2024_21

ADVERTISING AND GENDER STEREOTYPES

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

Advertising and gender stereotypes constitute a complex theme that explores how the advertising industry perpetuates or undermines traditional gender roles in society. Each year, a variety of advertising techniques are employed to construct and reinforce gender stereotypes, shaping the perceptions and expectations of consumers. From
portraying women in stereotypical roles to excessively promoting masculine traits, advertising influences public
opinion and contributes to the perpetuation of gender inequalities. The impact of gender stereotypes in advertising is
significant in society, affecting how gender identity is portrayed in the advertising space and impairing the creation
of a fair and authentic image.
Keywords: advertising, branding, commercial communication, consumer, stereotype, promotion.

DOI: https://doi.org/10.59295/sum11(3)2024_22

TELEVISION IN THE REPUBLIC OF MOLDOVA: YEARS OF AMBIGUOUS EDITORIAL POLICIES (1998 - 2008)

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The activity of television in the Republic of Moldova, the editorial policies promoted during the reviewed
period, show us a regression on the path of a modern audiovisual, based on the fundamental principles of democracy – freedom of expression, pluralism of opinions, transparency, the right to fair and impartial information.
And since 2001, after the communist political forces of the past came to power, there has been a return to the
practices of the totalitarian system – the dominant media coverage of the activities of the authorities to the detriment of the opposition, the reduction of television funding and the reduction of broadcasting volume, which
has directly affected the constitutional right of citizens to be informed, the suppression of diversity of opinion,
the suspension of certain programmes of public interest, etc. Since August 2004, the title of the company „Teleradio-Moldova” has been qualified as a public institution, but the high expectations from the new status were
in vain.
Keywords: television, editorial policies, freedom of expression, pluralism of opinions, public audiovisual institution, opposition, democratization.

DOI: https://doi.org/10.59295/sum11(3)2024_23

PRACTICES OF OBJECTIVENESS AND THE COGNITIVE AVAILABILITY OF THE PERCEPTION OF THE OTHER

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

This paper analyses several perspectives on how we perceive others. Specifically, it examines whether we treat
others as „who” or „what,” or in other words, whether we relate to them as fully-fledged human subjects or whether
we project a set of labels onto them without giving them the right to respond. The body plays a crucial role in our
social relationships and our perception of others. By understanding the role of the body in social relations, we can
gain a deeper understanding of ourselves and our place in the world.
Also, this paper examines the role of the body in the formation of identity and social interaction. It explores how
our own identity is shaped through our relationships with others, and how this in turn influences our actions. The paper
discusses different perspectives on how we perceive others, and how these perceptions can shape our relationships.
Keywords: body, identity, social relations, solitude, perception, otherness, emptiness, nude, oil painting, objectification, theology, phenomenology, grace, obscenity.

DOI: https://doi.org/10.59295/sum11(3)2024_24

TRADITIONAL CUISINE, A TRUE IDENTITY MARKER

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

The assumption of ethno-cultural identity through traditional cuisine has become an increasingly popular phenomenon recently, in the context of the increase in migration flows, on the one hand, and the agglutination of the sense
of identity, on the other. In this article, we aim to examine the specific gastronomic identity, the circumstances of the
construction of contemporary Moldovan cuisine and the influences that have left their mark on the local gastronomic
profile. We also highlighted the contributions of ethnologists in the scientific research process of traditional gastronomy. In the second part of the article, we found that, for Moldovans in the diaspora, preserving eating habits and
eating traditional foods helps to calm nostalgia for the past and heritage. At the same time, food functions as a social
binder, strengthening ties with family and friends.
Keywords: specific identity, food model, gastronomic identity, traditional cuisine.

DOI: https://doi.org/10.59295/sum11(3)2024_25

ARTIFICIAL INTELLIGENCE - AN IMPERATIVE OF THE DIGITAL SOCIETY

USM ADMIN — Tue, 01 Oct 2024 00:00:00 +0300

Artificial Intelligence (AI), ranging from basic algorithms to advanced systems, is reshaping our way of life and
daily activities. It has a direct impact on mass media and communication, altering traditional paradigms and introducing new technological approaches. AI employs sophisticated algorithms to generate various types of media content,
adapting to both traditional environments translated into the virtual realm and inherently digital media.
Within the European Union, particular attention is given to online security, connectivity, digital skills, digital businesses, and digital public services. The EU’s cyber security strategy, along with data protection and governance laws,
contributes to enhancing access to secure information and databases. The way we approach artificial intelligence will
shape the future. To contribute to building a resilient Europe, citizens and institutions should benefit from the advantages offered by AI and feel secure.
Keywords: virtual space, network society, security, transparency, responsibility, chatbot, software, artificial intelligence, metaverse, cybernetic organism.

DOI: https://doi.org/10.59295/sum11(3)2024_26