Științe Exacte și Economice

MANAGEMENT OF THE MODERNIZATION OF THE AGRICULTURAL SECTOR THROUGH THE PROMOTION OF SUSTAINABILITY AND CLIMATE RESILIENCE

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

Modernizing the agricultural sector by incorporating sustainability and climate resilience presents a significant
challenge, particularly in the face of climate change and growing environmental pressures. This study focuses on
examining management strategies that promote agricultural modernization while enhancing resource efficiency and
adaptability to climate variability. Using statistical approaches, such as Pearson correlation analysis, the research
assesses how average annual temperatures and precipitation patterns influence agricultural productivity. Findings
reveal a strong negative correlation between temperature rise and crop yields, emphasizing the need for strategic
adaptation measures. The study highlights innovative approaches such as precision agriculture, soil conservation,
and irrigation efficiency to mitigate climate risks. The originality of this research lies in its integrated management
framework, linking technology adoption, sustainable policies, and economic resilience. Conclusions underline the
necessity of tailored agricultural policies and investment in climate-smart solutions to sustain productivity and food
security. This study contributes to strategic recommendations for enhancing the resilience and sustainability of Moldova’s agricultural sector.
Keywords: agricultural management, modernization, durability, climate resilience, sustainability.

DOI: https://doi.org/10.59295/sum11(5)2025_01

THE IMPORTANCE OF YOUTH TRAINING AND EMPLOYMENT FOR THE DEVELOPMENT OF THE REPUBLIC OF MOLDOVA’S NATIONAL ECONOMY

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

Human capital is a key factor of production, and its development influences a country’s economic growth and demographic potential. A well-qualified and motivated young population drives progress and innovation. Studying the
relationship between the labor market, workforce qualifications, and key economic indicators helps identify threats
and economic prospects.
In transition economies, youth migration impacts the labor market, requiring a comparative analysis of migration
flows and their effects. The active involvement of young people in the economy is crucial for sustainable development. High-quality education and training programs tailored to market needs can reduce unemployment and contribute to economic growth. Implementing such programs is essential for harnessing the potential of young people and
maintaining economic stability.â
Keywords: human capital, economic growth, labor market, youth migration, workforce qualifications, unemployment, sustainable development.

DOI: https://doi.org/10.59295/sum11(5)2025_02

PUBLIC DEBT: A BURDEN FOR OR AN INVESTMENT IN THE WELL-BEING OF CITIZENS

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

The purpose of the article is to examine, in perspective, the impact of the management of public debt in the Republic of Moldova on the well-being of citizens. The research methodology is based on the analysis the experience of
the european countries in this field, comparing to national practice, basing on study of the national legal framework,
as well as of the indicators of public debt and of the objectives of this policy in the Republic of Moldova, in order to
determine how it impacts on the well-being of citizens.
Conclusions: The public debt management is an important way to the promote the economic well-being of citizens, as long as the resorces that come from public loans are effectively managed.

DOI: https://doi.org/10.59295/sum11(5)2025_03Keywords: public debt, budget deficit, budgetary and fiscal policy, sustainability of public finance, welfare of
citizens.

A BRIEF INTERNATIONAL ANALYSIS OF THE FINANCIAL PERFORMANCE OF LISTED E-COMMERCE COMPANIES

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

There has been recently a sharp increase in concerns and research for the e-commerce sector. E-commerce is
used differently around the world, depending on factors such as digital infrastructure, level of economic development, consumer behavior, local regulations and cultural preferences.The COVID-19 pandemic has had a massive
impact on e-commerce, accelerating digitization and changing the behaviors of retailers and consumers. Listed
e-commerce companies play a crucial role in the global digital economy and offer investors opportunities to participate in the rapid growth of the e-commerce sector. The analysis of 7 financial indicators of 71 listed e-commerce
companies from North America, Europe, Asia and offshore areas demonstrated the superior performance of the
Asian companies. The data were collected from the Eikon Refinitiv platform and the analysis focused on the period
2019-2022.
Keywords: statistical analysis, digitalization, e-commerce, financial indicators, global economy, listed companies, performance.

DOI: https://doi.org/10.59295/sum11(5)2025_04

LOCAL PUBLIC FINANCE – CONCEPTUAL AND LEGISLATIVE ASPECTS

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

The state needs financial resources to fulfill its functions and achieve its objectives. Financial resources are the
accumulation of income from various sources. All these resources must be managed efficiently to optimize and cover
the expenses. Finances represent the economic processes of procuring and using financial resources, they are divided
into public (central and local) and private finances. Local public finances are an integral part of public finances, but
they have individual aspects: conceptual and legislative aspects, the number of administrative-territorial units in the
country, the economic-social degree of development and specific local features. The purpose of the research is to
study the theoretical aspects of the field of local public finance and legislation, compared to Romania, in order to take
over good practices, which would lead to the improvement of the budget process through more efficient allocation
and management of local financial resources.
Keywords: finance, public finance, local public finance, functions, budget, legislation.

DOI: https://doi.org/10.59295/sum11(5)2025_05

A LITERATURE REVIEW ON NEUROMARKETING TECHNIQUES AND APPLICATIONS

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

Neuromarketing is an interdisciplinary domain that merges neuroscience, psychology, and marketing to study
consumer behavior on a subconscious level. Unlike conventional marketing research, which relies on self-reported
feedback, neuromarketing employs cutting-edge neuroscientific techniques such as EEG, fMRI, eye-tracking, and
biometric analysis to assess brain activity and emotional responses in real time. These insights help evaluate the
effectiveness of advertisements, branding strategies, and product designs. Studies suggest that neuromarketing
improves consumer insight accuracy, particularly in brand perception, advertising effectiveness, and purchasing
behavior. EEG research shows that emotionally engaging ads increase consumer attention, while eye-tracking
identifies optimal ad placements. As this field evolves, ethical considerations and the integration of AI and big data
remain crucial for advancing consumer behavior analysis. Future research should focus on ethical transparency
and improved predictive models to enhance neuromarketing’s application in business strategy.
Keywords: neuromarketing, consumer behavior, eye-tracking, advertising effectiveness, subconscious decisionmaking.

DOI: https://doi.org/10.59295/sum11(5)2025_06

ELABORATION OF MANAGEMENT REPORTS IN THE VENTURE ACTIVITY

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

The article addresses the specifics and challenges of accounting in the conditions of venture activity, emphasizing
the importance of integrating accounting into the management system of entities. According to the study, the author
hypothesized that accounting should not be seen only as an administrative function, but as an essential component in
the decision-making process, contributing to the planning, monitoring and evaluation of financial performance, and
accounting reports are foundations for creating an effective management reporting system that supports long-term
strategies and helps identify risks and opportunities. In this sense, the integration of financial data in management reports allows a holistic approach, which reflects the financial reality of the organization. Challenges include managing
the complexity of financial data and adapting reports to regulatory and market requirements. Thus, financial reporting
must be accurate, relevant and help formulate successful strategies within venture activities.
Keywords: venture activity, accounting, management system, accounting reports, management reports, financial
performance, strategies, IFRS, ROI.

DOI: https://doi.org/10.59295/sum11(5)2025_07

SELF-REGULATION – QUALITIVE INDICATOR OF THE JOURNALIST`S PROFESSIONAL CULTURE

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

Professional culture represents a system of knowledge, skills and abilities necessary to carry out professional activity, as well as certain personal qualities, beliefs, visions, norms, principles and attitudes towards various phenomena,
processes and elements of professional activity. The professional culture of a journalist includes ethical standards and
deontological principles that provide opportunities for evaluation, self- evaluation and self-regulation of professional
activity. Given this fact, self-regulation becomes one of the most significant qualitative indicators of the professional
culture of a journalist. Self-regulation of the mass media is an important exercise for maintaining and continuously
developing the professional ethics of journalists and for ensuring the quality of journalistic products put into the information circuit by media institutions. Self-regulation mechanisms favor the existence of the media in the long term,
as they determine journalists to adopt deontological behaviors in the creative process and create favorable contexts
for the affirmation of quality journalism.
Keywords: professional culture, mass media, self-regulation, ethical standards, deontological principles, professional organizations, self-regulatory bodies, mass media audience.

DOI: https://doi.org/10.59295/sum11(5)2025_08

TRENDS IN THE APPEARANCE OF PARTY PUBLICATIONS DURING THE ELECTION SEASON

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

Election seasons are the periods of time when elections take place in a state or region. In the Republic of Moldova,
as in other countries, election seasons vary depending on the type of elections: presidential, parliamentary, local, etc.
and the legislation of each country.
Since Independence, we have observed a recurring phenomenon, a frequent practice, that manifests itself around
local, parliamentary, and presidential elections: the emergence and then disappearance of political publications and
temporary media platforms. During an election season, political activity intensifies, and the main characteristics are:
the election campaign, political debates and opinion polls, the elections themselves, the post-election period. Election
seasons are important because they influence not only political life, but also the economy and society. In this sense,
the media has an enormous influence on the public.
Keywords: elections, press, election season, publications, party press, media institutions.

DOI: https://doi.org/10.59295/sum11(5)2025_09

AN EVALUATIVE APPROACH REGARDING THE POLITICAL BROADCASTS IN THE MEDIA SPACE OF THE REPUBLIC OF MOLDOVA

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

Political analysis shows maintain a high rating and undoubtedly participate in the process of authorizing the electorate, the actual increase of the electoral mass and the formation of political culture among citizens. However, the
aspect concerning the journalist’s political culture has been investigated fragmentarily. It is also necessary to take
into account the fact that television is not (never has been) only a simple tool for information and education, but also
a tool for the formation of ideologies. An important component of television content on political topics complements
the injection of the political sphere, transgressive and rigid, at first glance, with show elements, which gives it a new
status - that of a political show, which serves as the basis for the television political show.
Keywords: television content, talk-show, policy, political analyst, moderator, political actor.

DOI: https://doi.org/10.59295/sum11(5)2025_10

INFORMATIONAL SEMIOTICS: EXPLORING THE PHILOSOPHICAL DEPTHS OF MEANING IN THE DIGITAL COMMUNICATION ERA

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

The article revisits the discussion about the digital age that brought significant transformation in how we communicate and how we process information and interpret meanings. In this context, semiotics becomes an essential tool
for understanding the complexity of our messages, digital symbols, and signs, as well as for delving into the philosophical depths of these phenomena. Throughout this article we will address topics such as the significance of signs in
the digital era, interpretation and media semiotics, the impact of digital communication on social semiotics, and the
evolving informational culture. We will also explore the role of semiotics in the context of emerging technologies,
such as artificial intelligence and virtual reality.
Keywords: semiotics, meaning, digital communication, digital era, semiotic interpretation, media semiotics, social semiotics.

DOI: https://doi.org/10.59295/sum11(5)2025_11

THE MULTIDIMENSIONAL CONCEPT OF ,,ACTIVE MEASURES” AS A BASIS FOR DISINFORMATION. HISTORICAL-CONCEPTUAL MARKERS

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

Current research on the phenomenon of disinformation highlights the complex nature of this system of practices
that some states have applied in the last century and continue to apply as a means of political influence on societies
in countries considered adversaries. The concept of disinformation is studied and analyzed in correlation with other
related concepts: propaganda, manipulation, information warfare, hybrid warfare, active measures. The notion of
,,active measures” (in the original – активные мероприятия) was part of the terminology of the KGB and the secret
services of the communist bloc states during the Cold War and implies a set of activities that aim to mislead a target,
change its perceptions and determine it to make decisions contrary to its own interests. This article aims to clarify the
concepts of ,,active measures” and ,,disinformation” from a historical perspective, by capitalizing on recent research
and until recently top-secret KGB publications, in order to contribute to a better understanding of the practices underlying the hostile information manipulations present today.
Keywords: active measures, disinformation, KGB, cold war, desecretization, decident.

DOI: https://doi.org/10.59295/sum11(5)2025_12

THE MAN IN ADVERTISING: TRADITIONAL VS MODERN APPROACH

USM ADMIN — Wed, 04 Jun 2025 00:00:00 +0300

In advertising from the 1950s to the 1970s, men were often depicted as authoritative and powerful figures, symbolizing success and strength. Traditional advertisements reflected gender stereotypes, with men portrayed as active,
dominant, powerful, and occupying leadership roles, while women were often shown in secondary roles. This type
of advertising reinforced the image of men as free and protective, aligning with the social values and norms of the
time. In contrast, modern advertising adopts a more diverse and nuanced approach. Men are now represented in ways
that reflect the complexity and variety of their experiences. Contemporary ads emphasize emotions, vulnerability,
and the diversity of male roles, highlighting that men can be equal partners in both family and career. This shift reflects a broader change in social perceptions of gender roles and promotes a more inclusive and authentic image of
masculinity.
Keywords: man, advertising, marketing, gender stereotype, masculinity, dominance, traditional roles.

DOI: https://doi.org/10.59295/sum11(5)2025_13