STRATEGII PERSUASIVE ÎN PR ŞI COMPORTAMENTUL COMUNICAŢIONAL AL PRINCIPALILOR CONCURENŢI ELECTORALI ÎN ALEGERILE LOCALE CHIŞINĂU-2011
Aurelia PERU-BALAN Catedra Comunicare
Rezumat
This article reflects the techniques and strategies applied by the main electoral contestants in the 2011 elections for general mayor position of Chisinau Municipality. The author identifies the persuasive impact of behavior and election's eloquence adopted by the 2 contestants – D. Chirtoaca (LP) and I. Dodon (PCRM).