ПОСТМОДЕРНИСТСКАЯ КОНЦЕПЦИЯ ИГРЫ И ЮМОРИСТИЧЕСКАЯ РЕКЛАМА

Оксана РУСНАК Кафедра коммуникации

Abstract

In this scientific article the author considers the interrelation of the postmodern concept of Game with the modern humoristic advertisement. There is a short review of Huizinga's, J. Ortega y Gasset's, Hermann Hesse's, Dante's, Plato's, Bakhtin's and other researchers' ideas related to humour and human nature. He also examines cases of Moldavian humoristic advertisement.