US SOFT POWER IN PROMOTING THE IMAGE OF THE STATE IN THE CONDITIONS OF THE REPUBLIC OF MOLDOVA

Veronica ROTARU, Irina NICOLAESCU Moldova State University

Rezumat

Risks and threats to international security contribute to the assertion of new peaceful methods of coexistence and
cooperation of states and, in this context, the role of soft power increases unconditionally. This is a measure of achieving
advantageous results, relying on conviction, voluntary participation, sympathy and attraction. In this article, we will
examine the role and importance of US soft power tools in shaping state’s positive external image in its relations with
the Republic of Moldova.
Keywords: soft power, state image, promotion, foreign policy, cultural policy, US, Republic of Moldova