ABORDAREA CULTURII PRIN PRISMA MARKETINGULUI

Ina CAVCALIUC, Eugeniu POPA Catedra Marketing şi Relaţii Economice Internaţionale

Rezumat

As the cultural sphere is a part of the social aspect of human activity, the application of marketing strategies in the cultural institutions would help the cultural policies to be more effective, as the marketing research could highlight both the opportunities that should be exploited, and the weakness that should be eliminated.