CONOTAȚIILE METAFOREI CONCEPTUALE SPORTIVE ÎN DISCURSUL POLITIC

Ana PLEȘCA Universitatea de Stat din Moldova

Аннотация

THE CONNOTATIONS OF SPORTS CONCEPTUAL METAPHOR IN POLITICAL DISCOURSE The metaphor is a lexico-semantic stylistic device and consists in using an inappropriate, but plastic and suggestive term, instead of the proper term. Although political discourse, like any other institutional discourse in general, is less free than everyday speech, politicians make use of an imposing spectrum of images based on metaphors. In this study we will analyse the sports metaphors, taking into account the context, because metaphor cannot be understood outside the context. In the development of this topic, the following aspects will be examined: a) the affiliation of metaphorical terms to sports terminology as a source field; b) the unitary semantic grouping of metaphors around the basic lexeme and c) the frequency of sports conceptual metaphors in political discourse. Following the analysis of metaphorical structures focused on sports terminology, we came to the conclusion that they are very productive and help to fulfil the main functions of current political discourse: conciseness, expressiveness and persuasion. Keywords: metaphor, metaphorical image, source-field, sports, sports terms, political discourse.