ELEMENTE ALE ORALITĂŢII, CA MĂRCI DISCURSIVE, ÎN DIALOGUL MASS-MEDIA

Cristina COJOCARI Catedra Limbi Germanice

Rezumat

Mass-media dialogue is characterized by a strong penetration of the oral features by extending the popular, familiar language and even slang. Orality appears in reports, interviews, talk shows, the participants being characterized positively, but in general, the negative argumentative orientation prevails, the language appearing as a sign of vulgarity, ignorance, aggression. Direct communication appears to be the ideal model of the mass-media dialogue, which tends to emphasize the contact with the reader, even if the type of direct relationship is a fiction, an illusion, a stylistic effect.