HUMANIST VALUES OF SPORT AND THE PROBLEMS OF SOCIAL GLOBALIZATION

Lyubov SHEREMET National Academy of Pedagogical Sciences of Ukraine

Abstract

The article is dedicated to the consideration of sport activity under the perspective of social philosophy, with special attention given to core values of the contemporary sport manifested particularly by the Olympic movement. It is argued that the main intellectual source of the Olympism is the translation of liberal ideology into the sphere of sport, with the idea of dialogue as a norm of interpersonal relation serving as a pivotal in socio-cultural foundations of the contemporary Olympic movement. The current crisis of sport is described in the paper in terms of further commercialization and professionalization that corrupts its immanent original ideal used to manifest the humanistic and universal values of sport for all the humankind in general. The contemporary market economy is demonstrated as the one which has transformed sport into means for achieving business success, individualistic ‘record’ prestige and anthropological representation. It is stated that the denoted trend could be opposed by the humanization of sport, its main criterion being the role of the dialogue: sport is humane as far as it is discursive. The author argues that to preserve discourse in sport is to perform the task for humanism movement best defined by the principle ‘sport for human person, and not human person for sport’. Keywords: sport, humanism, values of sport, philosophy of sport, Olympic movement.