TECHNOLOGICAL PROGRESS: GENERATOR OF CHANGES IN THE MEDIA FIELD

Mariana TACU Moldova State University

Abstract

The digitalisation of the media implies a multi-aspectual approach, which, in a general framework, aims at the continuous and direct process of technologicalisation and in a particular one - the transfiguration of the traditional mass media and the emergence of new media, native digital. The basic features of the new media refer to: the fact that a single object responds to more and more functions, memory and storage space, sometimes even unlimited, speed and removal of communication barriers, the degree of user participation that can interact directly with other users and/or the author of a material. New media, in a relationship of complicity with social media have become a fertile ground for experiencing direct communication, through a more colloquial language, which can cover different segments of the population and is represented by a new methodology, namely the “self-narrative”. Keywords: media, digitisation, users, virtual space, interactive, convergence, mediamorphosis, information society, multitasking.