INSTRUMENTELE DE ANALIZĂ STRUCTURALĂ A SPAŢIULUI REPREZENTAŢIONAL: CHESTIONARUL DE CARACTERIZARE

Mihai ŞLEAHTITCHI Universitatea de Stat din Moldova

Аннотация

STRUCTURAL ANALYSIS TOOLS REPRESENTATIONAL SPACE: CHARACTERIZATION QUESTIONNAIRE The questionnaire of characterization belongs to the category of investigational tools with the help of which one can delimitate the content of a social representation and also identify the formula of its organization. Putting into practice the questionnaire of characterization implies going through several stages. First there is a presurvey that has to be completed and that has two precise objectives: (a) determining the "big fundamental themes of the representation" (i.e. the basic dimensions associated with the object) and (b) identifying "the words that the subjects use inside every theme". Next, during takes place the highlighting and interpretation of the distribution of the answers of the population for each of the items. It's been found that, at this moment, the success depends directly on obligatorily involving three types of utensils sui-generis, suggestively entitled the profile of the central element, the profile of the peripheral element, and the profile of the constant element. According to the specialists, the questionnaire of characterization constitutes a valid way of research that can offer very useful results in understanding and analyzing any social representation. Keywords: social representation, structural analysis of social representation, characterization questionnaire.