DEMERS TEORETIC PRIVIND MANAGEMENTUL IMPRESIILOR. PREZENTAREA SINELUI ÎN VIAŢA SOCIALĂ

Natalia GABATIUC Univeritatea de Stat din Moldova

Аннотация

A CONCEPTUAL FRAMEWORK OF IMPRESSION MANAGEMENT. THE PREZENTATION OF SELF IN EVERYDAY LIFE The presentation of self in the most favorable light is a necessary skill in social life, because regardless of the field in which we operate, the impression that a person can make to others is an important and sometimes decisive aspect of interpersonal relationships and occupational success. We notice that it is easier for some people to create good impres- sions than for others, yet this is not a fact, these strategies can be assimilated and learned over time. For these reasons, Impression Management Strategies have been of a continuous interest for both researchers and each of us as long as we want to create good opinions and impressions about us in daily relationships, at work, on social media and public life. Keywords: impression management, presentation of self, self-presentation strategies.