PARTICULARITĂŢILE MIXULUI DE MARKETING AL ÎNTREPRINDERILOR TURISTICE

Viorelia MOLDOVAN-BATRÎNAC, Ina CAVCALIUC Catedra Marketing şi Relaţii Economice Internaţionale

Abstract

For the tourism market, to have a wider perspective when using conceptual frameworks, empirical results and other

management techniques, the reason being that the marketing tools are concerned with making optimal decisions among

alternative courses of action and achieving strategic objectives and growth. In such a way, tourism suppliers must define

the target segments in order to design suitable tourism product, price, placement and promotional strategies.