REFLECŢII ASUPRA POSIBILITĂŢILOR DE OPTIMIZARE A SURSELOR DE FINANŢARE ALE AGENTULUI ECONOMIC

Victoria GANEA, Cristina COPĂCEANU Catedra Finanţe şi Bănci

Abstract

Financial flows that characterize economic activity deeply experienced a great enhancement on the grounds that the structure of funding sources is becoming increasingly sophisticated. The cost of capital, as a performance indicator, has a special place in the strategic analysis of business. Analysis of the possibilities of survival and growth of enterprises in market economy conditions, analyzing competitive strategies, profitability gives a special place.