RETURN IMPLEMENTING NEW BANKING FINANCIAL MARKET - BANK OF ROMANIA

Valeriu BUTULESCU Universitatea Liberă Internaţională din Moldova

Abstract

Launching a new product in a market with consumer banking uncertain and much higher is a challenge that can cost you dearly banking companies. Banking product that you launch and price you're asking are both vital to the future of the business, so this should be reported both to new rules imposed by the market and the high demands of consumers. Fair price of a bank product is exactly the price the consumer is willing to offer. Launch of a new bank can be even for large banks a serious challenge when it comes to market share and strengthen the brand created, so often new products launched were true failures for many of them. To avoid this you need to convince consumers to try the product and buy it, but the price is an important issue for them. Keywords: banking products, banking, competition, quality, financial market, cost.