MULTICULTURAL COMMUNICATION IN BUSINESS: BARRIERS AND WAYS TO OVERCOME

Elena EFROS Universitatea de Stat din Moldova

Abstract

We are living in a fast-developing society where people need to become more and more aware of cultural differences and try harder to adapt. Some markets, both domestically and internationally, are truly emerging, while others are established and sophisticated. The successful manager usually finds ways to increase profits by expanding market share. Managers who have focused on international opportunities as well as domestic markets have been richly rewarded. Keywords: communication, business, barriers.