MARKETING IMPLEMENTATION IN THE ACTIVITY OF MOLDOVAN BANKS AND WAYS TO STREAMLINE IT

Alexandru GRIBINCEA Universitatea de Stat din Moldova

Abstract

As small business owners, our natural tendency is to market our products and services to as broad an audience as possible. If you sell carpeting, you may think that everyone who has a floor is your potential client. But what about those people with allergies, or people in wheelchairs, people who live in apartments or people who just bought a brand new home? They all have floors, but they probably aren't in your target market. At its broadest, your carpeting target market consists of homeowners. You can narrow it even further to homeowners with houses of a certain age who are thinking about replacing their carpet and new homeowners who want to update or change the look of the house they just bought. The reason you want to market to a niche is to reach those people who are ready to buy your product or service. It doesn't mean that you can't sell to people outside of your niche. It simply means that you will concentrate your marketing dollars on campaigns that specifically target your niche. Niche marketing becomes even more important for expertise based businesses such as professional speakers, consultants, web designers and business coaches. Your services are very personalized and the goal of your marketing efforts is to attract your ideal clients. Keywords: marketing, customer, banks, niche.