MERCHANDISING - TOOL FOR SOLVING TRADE PROBLEMS

Ludmila PASCARI Universitatea de Stat din Moldova

Abstract

Merchandising attracts effectively attention to the merchandise. Most buyers are in a hurry; often forget to make the necessary shopping. Therefore, the correct arrangement of products and promotional materials remind to buyers about products. Merchandising improves quality of service, making easily accessible the product, for consumers and for sellers. This tool is used for more efficient function of the sale process. Keywords: techniques of the merchandising, marketing, product promotion, product on the shelf.