THE STUDY OF MOTIVATION AND FITNESS SERVICES PORTFOLIO CLIENTS

Mihaela GROSMANA Universitatea Liberă Internaţională din Moldova

Abstract

The necessity of studying approaches to evaluation of marketing activity is conditioned by the fact that the funds used for marketing activity are not always able to confirm the actual results of marketing and enables it to achieve full development potential and obtain benefit. For the assessment of the results of marketing it becomes important the task to develop and implement marketing system indicators. Its essence is that, using marketing system is oriented to indicators for evaluating the results of marketing in order to adopt strategic and operational marketing decisions. In developing the marketing system of indicators it is necessary to take into account the specific marketing management, characteristic of the service sector. Keywords: assessment tools, marketing activities, the indicator system management, marketing management, market, customer portfolio matrix evaluation, control theory, institutional theory, theory of agents, orientation theory.