THE CONTENT AND IMPORTANCE OF STUDYING MARKETING MICROENVIRONMENT OF COMPANY ON THE REAL ESTATE MARKET

Olesea ROTARU, Lilia CHIRIAC Academia de Studii Economice din Moldova

Abstract

Marketing environment of the company includes all factors, agents and types of behavior within and under the influence of which the organization operates. It has two components: microenvironment and microenvironment, and appears as a totality of opportunities and risks that will influence the performance of the company. Microenvironment includes: suppliers, intermediaries, competitors and the public organizations. Marketers should pay special attention to these factors, and every new product or new marketing program has real chances to be successful. Keywords: market, marketing, business, marketing environment, internal marketing environment, external marketing environment, real estate market, housing market, development, suppliers, clients, public organizations, intermediaries, competition, etc.