INFORMATION SYSTEMS – SUPPORT IN MARKETING ACTIVITIES

Ludmila PASCARI, Ala TABARCEA Universitatea de Stat din Moldova

Abstract

In this paper has been described the role and importance of systems used in marketing; analyzed software modules that support functional areas of the business such as: Enterprise Resource Planning, applications for Customer Relationship Management and Supply Chain Management. Keywords: Marketing Information Systems, Enterprise Resource Planning, Customer Relationship Management, Supply Chain Management.