ANALYSING THE ACHIEVEMENT OF THE PROFIT MAXIMIZATION OBJECTIVE AT THE ENTERPRISE (Study case: “Vinăria Purcari” L.L.C., “Podgoria Vin” L.L.C., “Vinia Traian” J.S.C and “Imperial Vin” J.S.C.)

Irina ȘCHIOPU Universitatea de Stat „B.P. Hașdeu” din Cahul

Abstract

Under the conditions of the market economy, the problems related to the determination of the financial results by the economic agents and their analysis are considered to be topical since each economic entity tends to obtain and to maximize the profit rather than to activate in losses. Thus, this objective becomes the "driving force" of the financial management of each enterprise that helps it to achieve the desired results. Keywords: profit maximization, profitability, financial management, wine industry.