THE TOPICAL PROBLEMS OF TELEMETRY IN THE REPUBLIC OF MOLDOVA

Люба ЛОЗОВАН-БАЛАН, Жеоржетта ЗГЕРЯ* Компания TV MR MLD *Академия экономических знаний Молдовы

Abstract

The subject of this study is the market of telemetry services in the Republic of Moldova. The study aims to analyze the relevance of this information for business development as well as barriers and problems that hinder the development and application of telemetry results. The analysis of the impact of macro and micro environment factors upon the company’s activity is included. The conclusions based on the research results will help to clearly define the directions and strategies for the development of telemetry business in the Republic of Moldova. Keywords: marketing, TV promotion, advertising, telemetry, peoplemeter.