THE INNOVATIVE MODEL OF DEVELOPMENT OF INSURANCE COMPANIES IN THE REPUBLIC OF MOLDOVA

Chiril GAVLITCHI, Andrei MULIC Universitatea de Stat din Moldova

Abstract

The article reflects some aspects of the transition of insurance companies to an innovative development model in the conditions of the economy of the Republic of Moldova. Therefore, it is necessary to comprehensively research the characteristics of innovative insurance activities and risk management of insurance organisations focused on innovative development. An innovative model for the development of national insurance companies involves, expanding insurance and reinsurance processes in boosting innovation processes in the Republic of Moldova, increasing customer attention, introducing new types of insurance and reinsurance, increasing the interests of potential policyholders. Keywords: risk, insurance market, innovative development model, insurance operations, competition.