EVALUATION OF THE EUROPEAN BANKING BUSINESS MODELS

Mihail GÎRLEA Universitatea de Stat din Moldova

Abstract

Sustainability has become one of the challenges of today’s banks. Since sustainable business models are responsible for the environment and society along with generating economic benefits, they are an attractive approach to sustainability. Sustainable business models also offer banks competitive advantages such as increasing brand reputation and cost reduction. However, no framework is presented to evaluate the sustainability of banking business models. To cover this theoretical gap, in this study we will describe the Delphi-Analytic Hierarchy Process method. Keywords: sustainability, bank business models, sustainability business model, financial institutions, banking.