ECO-INNOVATION – IMPULSIVE VECTOR OF DEVELOPMENT OF SUSTAINABLE COMPETITIVENESS

Margareta BRADU Universitatea de Stat din Moldova

Abstract

In this article the author researches the interdependence between the nowadays innovation and competitiveness and the perspectives of eco-innovation, as a determining vector in the development of sustainable competitiveness. Since there is the rational use of the economic resources in complex harmony with the surrounding environment at the basis of these two processes, the author considers that the investments in the development of research and innovations, of the innovative entrepreneurship and the innovative companies can influence the development of eco-innovation-based sustainable competitiveness. Keywords: innovations, innovation, eco-innovation, innovative company, innovative entrepreneurship, sustainable competitiveness, lasting development.