TECHNOLOGICAL PROGRESS: GENERATOR OF CHANGES IN THE MEDIA FIELD
Mariana TACU Moldova State University
Abstract
The digitalisation of the media implies a multi-aspectual approach, which, in a general framework, aims at the continuous and direct process of technologicalisation and in a particular one - the transfiguration of the traditional mass media and the emergence of new media, native digital. The basic features of the new media refer to: the fact that a single object responds to more and more functions, memory and storage space, sometimes even unlimited, speed and removal of com- munication barriers, the degree of user participation that can interact directly with other users and/or the author of a material.
New media, in a relationship of complicity with social media have become a fertile ground for experiencing direct communication, through a more colloquial language, which can cover different segments of the population and is represented by a new methodology, namely the “self-narrative”.
Keywords: media, digitisation, users, virtual space, interactive, convergence, mediamorphosis, information society, multitasking.
