THE ROLE OF THE MANAGERIAL COMMITTEE OF THE PUBLIC AUDIOVISUAL INSTITUTION FROM THE PERSPECTIVE OF STRATEGIC MANAGEMENT
Vitalie GUȚU Universitatea de Stat din Moldova
Abstract
The present study is about to concretize defining aspects regarding the phenomenon of strategic management, which, in an era of audience, is increasingly required to make this a priority. Namely from the perspective of the need to create quality journalistic content, with a well-defined message and target, the press seeks to identify its profile and place in the media market. The development of media institutions is achieved with rapid steps, starting from the economic and political challenges, but also from the social aspects, which are reflected to a greater or lesser extent on the reality in which we live. Therefore, the managers of the press entities outline the activity plan from the perspective of the tectonic movements that take place in the international media space, adapting it to the internal scenario. In this context, the role and mission of the media with public status become paramount. Or, strategic media management, as a complex field, involves management areas based on various media or logistical tools, on normative regulations, all with the aim to form the media system as a strong industry and to integrate it successfully in the areas of national public institutions.
Keywords: strategic management, media entity, audiovisual institution, activity plan, management committee, jour- nalistic content.
