THE TELEVISION PROGRAM ON THE THEME OF HEALTH: A STRUCTURAL-DISCURSIVE APPROACH
Ludmila RUSNAC Universitatea de Stat din Moldova
Abstract
The popularity of television programs on health topics is argued by the constant interest of viewers in the field of health and medicine, also corroborated with the trends of the time to pay more attention to education in the field of health and healthy lifestyle. During its evolution, the television program on the topic of health has configured new particularities, because the functions it performs have also expanded and in some places even bifurcated: if at the beginning this type of show aimed to inform the population, to educate them, to familiarize them with the spectrum of health problems and the steps they should take at the first symptoms of the disease, currently this type of content is moving away from the rigid scientific-popularizing character and access an area of the show, where the viewer finds emotions and impressions. Over time, the structure of these television products changed, new formats appeared, which were taken over on a large scale by television stations in different coutries.
Keywords: television, show, health, talk-show, format, speech, strategies, show, disease, doctor.
