THE OPTIMIZATION OF EDITORIAL PROCESSES THROUGH CONTENT MANAGEMENT SYSTEMS
Vitalie GUȚU, Universitatea de Stat din Moldova
Abstract
The application of software mechanisms in editorial activities represents the cornerstone of practicing journalism
in the context of digitalization and technologization. In this context, this scientific endeavor aims to highlight the
most important directions of transformation and development within the media sector through the adoption of new
policies for communication, data collection, processing, formatting, and publishing/distribution of information in
the public space. In our study, we aim to present examples aligned with the digital context for optimizing hierarchical structures and improving interaction between stakeholders of the media institution. The presence of specialized
software for editorial offices leads to better task management and helps coordinate editorial teams in real-time, reducing delays and communication errors.
Keywords: digitalization, work organization, software platforms, editorial tasks, adaptability, CMS.
