SELF-REGULATION – QUALITIVE INDICATOR OF THE JOURNALIST`S PROFESSIONAL CULTURE
Georgeta STEPANOV, Universitatea de Stat din Moldova Georgiana Alina POPA, Universitatea „Apollonia” din Iași
Abstract
Professional culture represents a system of knowledge, skills and abilities necessary to carry out professional activity, as well as certain personal qualities, beliefs, visions, norms, principles and attitudes towards various phenomena,
processes and elements of professional activity. The professional culture of a journalist includes ethical standards and
deontological principles that provide opportunities for evaluation, self- evaluation and self-regulation of professional
activity. Given this fact, self-regulation becomes one of the most significant qualitative indicators of the professional
culture of a journalist. Self-regulation of the mass media is an important exercise for maintaining and continuously
developing the professional ethics of journalists and for ensuring the quality of journalistic products put into the information circuit by media institutions. Self-regulation mechanisms favor the existence of the media in the long term,
as they determine journalists to adopt deontological behaviors in the creative process and create favorable contexts
for the affirmation of quality journalism.
Keywords: professional culture, mass media, self-regulation, ethical standards, deontological principles, professional organizations, self-regulatory bodies, mass media audience.
