EFECTELE INTANGIBILITĂŢII SERVICIILOR ASUPRA DECIZIILOR DE MARKETING

Viorelia MOLDOVAN-BATRÎNAC, Ina CAVCALIUC Catedra Marketing şi Relaţii Economice Internaţionale

Rezumat

In time when Tangible Goods Marketing tends to create some abstract associations, Services Marketing, opposite, is

concentrated on the distinction of tangible aspects, so called visible evidences.