ALTERNATIVE STRATEGICE DE MARKETING PRIVIND DEZVOLTAREA TURISMULUI INTERN ÎN REPUBLICA MOLDOVA

Viorelia MOLDOVANU-BĂTRÂNAC, Ina CAVCALIUC* Academia de Studii Economice din Moldova * Catedra Marketing

Rezumat

There are all the challenges in order to develop the internal tourism in Moldova. There has been a remarkable growth in tourist arrivals in the latest years. In such a way, the marketing strategy sets the most effective approach in order to be applied to achieve the marketing objectives. The marketing strategy should be reviewed and modified, if necessary, depending on markets trends and any changes in development of the tourism internal product. The industry must be prepared to be flexible, innovative and responsive to the emerging market trends.