THE PARTICULARITIES OF ADVERTISING MEDIA IN REPUBLIC OF MOLDOVA

Tatiana GAUGAŞ Academia de Studii Economice din Moldova

Аннотация

This article describes the tendencies and particularities of advertising market in Republic of Moldova. It reveals on the common traits of advertising media evolution on the national market and European area, it focuses on the analysis of traditional advertising media in Moldova: TV, radio, newspapers and magazines, outdoor and internet. Keywords: advertising, advertising media, advertising market, tendencies of advertising media.