CULTURE AND IMPACT OF CULTURAL VALUES ON CONSUMER BEHAVIOR

Profira CRISTAFOVICI, Natalia REMEȘOVSCHI Academia de Studii Economice din Moldova

Аннотация

At present time, the cultural approach of consumption is an urging necessity that would allow a deeper understanding of consumer behavior that is subject to cultural mutations as a result of assimilation of the values of postmodernism, changes in the environment and the process of globalization. In this article the authors highlight some cultural mutations with an impact on consumption in the Republic of Moldova. Keywords: culture, cultural mutations, consumption, postmodernism, national and global values