A PRAXIOLOGICAL APPROACH TO THE STRATEGIES FOR THE CONSTRUCTION OF TELEVISION SPEECH IN THE TALK-SHOW
Ludmila RUSNAC Universitatea de Stat din Moldova
Аннотация
In terms of content, television programmes in the format of social talk shows, increasingly display the daily lives
and stories of ordinary people, which is why viewers show a stable interest in such television products. One of the secrets of a high rating of this kind of television content is the highlighting of real, particular stories, somehow unusual, but interesting, captivating and so common, or, every person knows the feeling of love, disappointment, hatred, betrayal, outrage, compassion, revenge, etc. Common topics are those that reflect the social field: domestic violence, alcoholism, stigma, divorce proceedings, deprivation of parental rights, crime, suicide, prostitution, interethnic relationships, etc. From a discursive point of view, the language of heroes abounds in elements of orality, especially Russianisms, regionalisms and popular words; stereotypes are promoted, thus justifying current prejudices at the societal level.
Keywords: talk-show, speech, format, show, deontology, hero, studio, moderator.
