MASS MEDIA AND MULTIMEDIA AS EDUCATIONAL FACTORS
Nadejda SCOBIOALĂ Colegiul Național de Comerț al ASEM
Аннотация
In today’s society mass media and more recently, multimedia, have established themselves as essential compo- nents with a dominant role of the contemporary world. Human interaction and relationship with the surrounding world is based on the modern ways of communication. The spiritual universe of the modern human is also being developed by information shared using modern ways of communication. Hence the need to consider these means as supports in educating individuals of all ages. In addition to having an informational role, mass media takes an important amplifying part in education, as well as a constitutive and diversifying one in regarding to the cognitive and behavioral experiences of individuals. Mass communication is just one side of the multidimensional socio-cul- tural context in which children grow and form and the time taken by the consumption of audio-visual messages in particular and media content in general is large and it can lead to numerous direct either indirect, immediate either latent implications on their developing personality. These substantial changes regarding their personality may be manifested through changed opinions and attitude and even new behaviors. The transmission of information and values, attitudes and behavioral models represent the contribution of mass media and multimedia to the formation of the socio-cultural code of the subjected.
Keywords: mass media, multimedia, education, media consumption, ways of communication, information techno- logies, mass communication.
