STRATEGIILE DE PREȚ RAPORTATE LA PSIHOLOGIA CONSUMATORILOR MODERNI
Sergiu AFTENEV, Academia de Studii Economice din Moldova
Аннотация
In the market economy, commodity prices form the market trend, and their adjustment is the priority of every
company. It has become an inevitable choice for companies to set prices independently based on market conditions
and consumer preferences. The price psychology of modern consumers is an important factor that cannot be ignored
in realizing the market value of a company’s products, it is directly related to the level of market share and profitability, and it involves the vital interests of all parts of the industrial chain.
The aim of this article is to enhance the understanding of the impact of the market economy on price formation
and modern consumer psychology. This objective is achieved through a combination of theoretical exploration and
empirical research, providing a comprehensive perspective on the subject under discussion.
this article highlighted the significance of commodity prices in shaping market trends and emphasized the necessity for companies to adapt pricing strategies based on market conditions and consumer preferences.
The interplay of commodity prices and market trends within a competitive economy underlines strategic imperatives for businesses.
Keywords: price psychology, modern consumers, decisions, business strategy, market trend, personalized customer pricing strategy.
