VIRTUAL COMMUNICATION – THE NEW DIMENSION OF PUBLIC COMMUNICATION

Lilia JOMIRU, Universitatea de Stat din Moldova

Аннотация

Virtual communication is a recent phenomenon that appeared along with the rapid development of informational technologies, which has significantly expanded the possibilities of communication in general. It is mediated by digital technology, requiring the use of computers, mobile phones or other electronic devices connected to the internet. Virtual communication often involves multimodality, combining various forms of expression, described below, to convey meaning in a richer and more nuanced way. Virtual interactions can be classified according to synchronicity. An important feature of virtual communication is the possibility of anonymity, which can significantly influence the linguistic behavior of users. These unique characteristics create a linguistic environment distinct from face-to-face communication, with its own constantly evolving norms and conventions. Virtual communication, with all its practically unlimited possibilities, has opened new perspectives for public communication, which is of particular importance in the interaction between citizens and public administrations at various levels.

DOI: https://doi.org/10.59295/sum11(6)2025_17