ADVERTISING DISCOURSE – POPULAR SCIENCE DISCOURSE

Natalia MUCERSCHI Universitatea de Stat din Moldova

Abstract

There were made a lot of researches on advertising in recent decades, still it remains a fascinating field of study. Advertising discourse is often a hybrid discourse that seeks to mimic various types of discourse, including that of the science. In what follows, we will try to highlight the functions of advertising, including that it is a way to share specific knowledge and skills in a particular area using the popular science discourse. Keywords: advertising, advertising discourse, popular science discourse, terms, reformulation.