MODELE ŞI MECANISME DE TRANSFORMARE A REPREZENTĂRII SOCIALE

Mihai ŞLEAHTIŢCHI Universitatea Liberă Internaţională din Moldova

Rezumat

Most experts centered upon the systematic study of the social representations agree with the idea that the transformation of the later occurs as a result of the fluctuations that take place at the level of the social context and/or in the context of daily practices. How exactly does this phenomenon take place? There are two answers to this question that seem to be extremely interesting - the one of C.Flament, C. Guimelli and the one of P. Mannoni. According to C.Flament and C. Giumelli, the transformation of the social representation represents an ample process consisting of six consecutive phases: the emer- gence of the event bearing a strong impact upon the group, the alteration of the exterior circumstances, the emergence of new behavioural practices and their increased frequency, the activation of the cognitive schemes able to prescribe new practices, the reorganization of the social representation field and finally the admission of “strong” elements in the central system of the representation. As to P.Mannoni, he believes that the transformation of the social representation is the result of two separate mechanisms. In the first mechanism the evolution is determined by the modification of mentali- ties which act like stimuli in the process of elaboration of social practices. In the second mechanism, the external circumstances change and which increases the chance of the representation to get new forms and meaning.