WAYS TO OPTIMIZE THE COMMERCIAL MANAGEMENT OF AGRIFOOD SECTOR

Tatiana DIACONU, Ludmila PASCARI Universitatea de Stat din Moldova

Abstract

Improving performance in the agri-food sector is a priority for the Moldovan economy. The high competitiveness, the diversification of the range of products and the way of establishing the main markets are only a few conditions that would lead to the efficient management of the agri-food sector. In order to make commercial management more efficient in the agri-food sector, the authors have applied a way through which managers can enhance their performance in selling agri-food products. Keywords: commerce, agri-food products, competitiveness, market, price, agri-food products demand, agri-food products offer.