RECONSIDERATION OF CONSUMER BEHAVIOR THEORY
Ala TABARCEA Universitatea de Stat din Moldova
Abstract
With the certainty that the major mission of the educator, as well as of the researcher is not only to "teach", but also to "open the minds of youthful individuals", we set out to wrangle about a few existing logical necessities for the buyer in the course notes of economic theory. We consider the hypothesis of consumer behavior, or maybe: the sayings on which the hypotheses of consumer choice are based and the impassion bends that "claim" that it effectively outlines the consumer's preferences. Identified errors: inconsistencies in terms, pleonasms, erroneous definitions and causal connections, exclusion of information, which compromise reasonable information of consumer behavior and, thus, getting an exhaustive and well-established way of financial considering from youthful individuals concerned with financial thinking.
Keywords: choice, human activity, free will, illustrated inclination, anticipated utility, transitivity, proportionality, lack of interest bend, benchmark, and hypothetically actuated error.
