THE STRATEGY OF OUTDOOR ADVERTISING COMPANIES AND THEIR CONTRIBUTION TO THE DEVELOPMENT OF THE SECTOR
Iuliana DRĂGĂLIN Universitatea de Stat din Moldova Mariana RADOV Academia de Studii Economice din Moldova
Abstract
Whether you want to increase your brand awareness or improve your bottom line, the article shows how advertising strategies can impact your business and industry growth. The process of strategic management in the advertising branch aims to align the internal resources of the advertising agency to environmental changes in order to develop competitive advantages. The magnitude of this challenge is great, as the arena of this sector has changed significantly.
An advertising strategy helps define each team member’s role in achieving goals—whether it’s connecting with a target audience, attracting customers, or reaching new sales quotas. Most of the work will fall to the company’s marketing department, but everyone from the product team to the support staff can play a role in helping the company achieve its goals and increase its bottom line.
Keywords: strategy, management, business, customer, advertising, enterprise, service, product, consumer, organisation.
