OPTIMISING SALES PROCESSES IN THE AGRICULTURAL MACHINERY INDUSTRY BY IMPLEMENTING ADVANCED MARKET RESEARCH TOOLS
Maria HĂMURARU, Natalia APETRII, Universitate de Stat din Moldova
Abstract
The purpose of the article is to analyze the ways of adapting sales strategies through customer segment research, highlighting the application of modern market research tools as an effective means of optimizing sales processes. Methodology: As a modern research tool, intelligent data mining technology is used to identify the factors
influencing the behavior of agricultural technology consumers, their preferences and needs, segmenting them by
core business, and how market research data can guide the development and customization of sales strategies.
Future trends and recommendations for companies in the agricultural machinery industry were also outlined, highlighting the continued importance of adapting to changes in the market.
Keywords: market research, data mining technology, sales optimization, marketing strategies.
