APPROACHES REGARDING THE BLOGGING PHENOMENON IN PROFESSIONAL JOURNALISM
Ludmila RUSNAC, Universitatea de Stat din Moldova
Abstract
The media industry has always been in step with the times and advances in technology and must continuously
expand its possibilities and working tools. Currently, journalists tend to assimilate new information processing programs, to have text drafting and layout skills, to apply interactive methods in their contents. Although blogs are becoming more and more popular year by year and partially perform more media functions, still, in a professional sense,
blogging activity cannot be considered journalism in the true sense of the word. It is worth mentioning that both the
traditional professional activities and those carried out by the journalist on the professional blog have as their purpose
the formation and influencing of public opinion, but also of the public agenda and, in this context, must be carried
out responsibly, following certain rules and complying with certain requirements, including standards of objectivity.
Keywords: media, Internet, journalist, blogging, editorial policy, citizen journalism, professional ethics.
